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B1 vs B2: Two Documents, Two Jobs, and One Strategic Writing Order
One of the most persistent misunderstandings I see in ERC proposals is the assumption that B1 and B2 are simply two versions of the same document, one short and one long. They are not. They serve different purposes, are read with different expectations, and require fundamentally different writing strategies. Failing to respect this distinction is one of the fastest ways to weaken an otherwise strong proposal. Who reads what (and why this matters) B1 is designed primarily for

Shiri Yaniv
2 days ago3 min read


Your Guide to European Research Council (ERC) Grants: From Starting Out to Leading the Way
If you're an early-career researcher with a bold idea, the European Research Council (ERC) may be one of the most exciting and prestigious funding opportunities you’ll encounter. This guide will help you navigate the main ERC grant types and understand where your work might fit. What is the ERC and Why Should You Care? The ERC supports the most ambitious and creative researchers in Europe. It’s highly competitive and focused on excellence—both in the proposed idea and the per

Shiri Yaniv
Dec 8, 20253 min read


When "No" is the First Step: How Biotech Startups Can Turn Grant Rejection Into Strategic Advantage
For biotech and deeptech startups applying to Israeli or European grant programs, rejection is common. Whether it's the Israel Innovation Authority, Horizon Europe, EIC Accelerator, or national-level translational funds, competition is intense and success rates are low. But rejection isn’t the end of the story. In fact, it can be the beginning of a stronger, more strategically aligned proposal. Why grant rejection still matters—even outside academia Many founders come from ac

Shiri Yaniv
Dec 1, 20252 min read


ISF Season Is Upon Us: Strategic Tips for a Stronger Application
Every spring, researchers across Israel start gearing up for the Israel Science Foundation (ISF) grant call—a highly competitive...

Shiri Yaniv
May 18, 20252 min read


When Is the Right Time to Write a Business Plan? Sooner Than You Think.
Spoiler: It’s not a document you write once and shelve. It’s a strategic tool that evolves alongside your company. When startup founders...

Shiri Yaniv
Apr 22, 20252 min read


When to Invest in a Professional Writer—And When You Don’t Have To
A realistic guide for early-stage founders navigating grants, business plans, and fundraising documents. Startups are built on...

Shiri Yaniv
Apr 2, 20253 min read


White Papers vs. Scientific Papers: Which Should You Choose?
When companies want to showcase their research, innovation, or product efficacy, they often consider publishing a white paper or a...

Shiri Yaniv
Mar 11, 20252 min read


The Power of Storytelling in Grant Writing: Turning Proposals into Compelling Narratives
Securing funding in the competitive world of grant writing requires more than just presenting solid research or an innovative business...

Shiri Yaniv
Mar 2, 20252 min read


Understanding the ROI of Non-Dilutive Funding: A Guide for Startups
For many startups, securing funding without giving away equity can be a game-changer. Non-dilutive funding , primarily in the form of...

Shiri Yaniv
Feb 2, 20253 min read


The Art of Balancing Science and Business in Grant Applications
Grant applications are often seen as a bridge between innovation and funding. For scientists and entrepreneurs, the challenge lies in...

Shiri Yaniv
Jan 5, 20254 min read


How to Demonstrate Impact in Grant Applications: A Guide to Winning Over Funders
When it comes to securing funding for scientific innovation, one of the most critical elements of a successful grant application is...

Shiri Yaniv
Dec 26, 20244 min read


Understanding Technology Readiness Levels (TRLs): A Guide for Innovators in Food Tech and Pharma
Technology Readiness Levels (TRLs) are a widely adopted framework for assessing the maturity of a technology, helping innovators and...

Shiri Yaniv
Dec 17, 20243 min read


Transitioning from Academia to Industry: Adapting Your Grant Writing Approach
Transitioning from academia to industry involves changing your way of thinking in many ways, and writing grant proposals exemplifies this...

Shiri Yaniv
Dec 8, 20243 min read
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